Project: Website redesign
Crystal Interactive are audience engagement experts, providing a range of services in the live and virtual events arena. They wanted to move away from being perceived as a company that just provides technology, and required a new website to reflect a more friendly, people-focussed business with an emphasis on clarity of message and a wide range of services.
The result is a fresh, clean and contemporary site with colour-coded service zones and client friendly CMS, with individual team members introducing different areas of the site, adding a more human face to the business.
“Without wanting a rebrand, Pink lifted our website and transformed it to something fresh, vibrant and current, which has received many positive comments from clients. They creatively followed the brief and gave us a website that was people focused. Victoria and team are flexible, full of ideas and great to work with.”
Meeta Tailor, Marketing Manager, Crystal Interactive