Staying ahead of the herd
Out on the Plains, the branding of cattle was the identification of who owned which stock and though free to wander, identification of each cow was simple. In our marketplace bad branding isn’t just a dodgy logo change (Starbucks, Gap, Tropicana) and it’s not just an issue that sits under the remit of your marketing team, it’s a problem for the whole organisation because if you are sending out inconsistent messages, not delivering on promises or if part of the company is undermining another, the company is in trouble. Bad branding is simply bad for business: smallfuel.com
Customers are looking to your company to solve a problem, so from their point of view, poor website layout, bad print quality or unhelpful customer service all amount to frustrations and they will soon look elsewhere.
Branding is about finding out what you stand for and using all available touchpoints with customers to reinforce this. The marketplace is more transparent than ever, so professional branding advice will help ensure all communication is consistent and can give you the edge. To brand a business successfully, ensure those clever features on websites, apps and ingenious incentives belong to your company and not your competitors. Hiring a design agency can be the equivalent of giving your cow a loud bell around its neck and a sign saying “look at me”.