Project: Brand Identity and Application
When we were approached by Archive Document Data Storage their existing branding and website lacked the impact they needed to stand out in the competitive record and information management market. Retaining the hexagon shape from their previous identity we simplified and improved it to make it more visually approachable and recognisable.
A simple graphic speech bubble device with a friendly and sometimes humorous tone of voice combine to give the brand a friendly touch that immediately distinguishes them from the competition. A striking set of digital illustrations were provided to move away from the obvious and often boring imagery of boxes and files, they add depth to the brand and are now used across their full range of marketing materials.
Part of the rebrand also involved redesigning The File Queen, an already established character used for a consultation based service offering and as an industry information source. She needed to be updated and modernised to bring her inline with the new brand.