June 2014 - The Pink Group
Our lovely client The Up Group, approached us to create a ‘book of the night’ for the Digital Master Awards 2014 – a celebration of the UK’s most extraordinary digital executives. The client wanted a stylish keepsake for all 500 of the country’s most senior digital executives to take home with them.
Pantone’s colour of the year 2014 is Radiant Orchid. Fuchsia, purple and pink undertones work in ‘captivating harmony’ to create what Pantone describe as an ‘expressive and creative’ purple, which ‘blooms with confidence and magical warmth’.
Whilst my practical (ok cynical) brain winces at the thought of discussing fluffy nonsensical descriptions of colour, I have to agree that Radiant Orchid is a beaut. And looking through our product range I found 5 ingenious ways to use it in your home.