Here at Pink we love, love, love typography! Not only is it a pretty cool way to spruce up your marketing materials, but selecting the right typeface can speak volumes about your brand. When it comes to typography, designers have explored all sorts of creative avenues in order to create typefaces that break the traditional conventions of typographic communication. So we thought we would share some of these typographic experiments with you for your inspiration!
Branding Archives - The Pink Group
Exhibitor Smarts is the new brainchild of exhibitor guru, Jim Curry. It aims to help exhibition organisers improve their communication and service and in turn make exhibitions more efficient, profitable and the preferred exhibition within their individual industry sectors.
When our good friend and digital anarchist, Parry Malm founder of Howling Mad Marketing asked us to help create a logo and brand identity for him, we jumped at the chance. He wanted something clean and modern but with a smidgen of edginess, a design with bite.
Colour semiotics? It’s a fancy phrase, but what does it actually mean? Well, we’re talking about how a colour can express coded information that evokes emotions in the person who has seen it. Something that can be used with great effect in design to project certain values and create brand loyalty.
It’s been a long January, but we’ve made it, and what better way to end the month than to welcome The Branding Hero for a final time this month. We’ve already looked at your goals and your personal styling, now it’s time for us to look at your brand. Is it time for a makeover?
It’s now time to start thinking about your personal image and how it reflects your brand. It’s going to be you handing out your beautiful business cards and talking about your business so it’s important you display your brand values and look, as us designers might say, “on brand”. With this in mind, we hand over to Lizzie Edwards, Personal Stylist and Image Consultant, with some top tips on the first stage of updating your personal image.
You know the situation, you’ve got a new logo or image you want to use across your social media and the next hour is taken up Googling what size each image needs to be, how big the file should be and how many different options you need. Well now you can use that hour to sit back and relax. We’ve done all this hard work for you and put together our awesome social media cheat sheet just for you!
At Pink we love branding, every little bit of it, and this month we wanted it to be the hero of our blog. At this time of year everyone is thinking about what they can do to make themselves better. So we thought why not also take this time to think about how to make your brands better, whether that’s your personal brand or your business’s brand.