Branding Archives - The Pink Group

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Experimental typography in graphic design

Branding, Design, Typography | No Comments

Here at Pink we love, love, love typography! Not only is it a pretty cool way to spruce up your marketing materials, but selecting the right typeface can speak volumes about your brand. When it comes to typography, designers have explored all sorts of creative avenues in order to create typefaces that break the traditional conventions of typographic communication. So we thought we would share some of these typographic experiments with you for your inspiration!

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Exhibitor Smarts

Branding, Design | No Comments

Exhibitor Smarts is the new brainchild of exhibitor guru, Jim Curry. It aims to help exhibition organisers improve their communication and service and in turn make exhibitions more efficient, profitable and the preferred exhibition within their individual industry sectors.

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Get colour coded – colour semiotics

Branding, Colour | No Comments

Colour semiotics? It’s a fancy phrase, but what does it actually mean? Well, we’re talking about how a colour can express coded information that evokes emotions in the person who has seen it. Something that can be used with great effect in design to project certain values and create brand loyalty.

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The Branding Hero Part 2: Dress for success

Branding, Guest Post, Tips | No Comments

It’s now time to start thinking about your personal image and how it reflects your brand. It’s going to be you handing out your beautiful business cards and talking about your business so it’s important you display your brand values and look, as us designers might say, “on brand”. With this in mind, we hand over to Lizzie Edwards, Personal Stylist and Image Consultant, with some top tips on the first stage of updating your personal image.

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Social media cheat sheet – super speedy, all you needy

Branding, Freebies, Social Media | 98 Comments

You know the situation, you’ve got a new logo or image you want to use across your social media and the next hour is taken up Googling what size each image needs to be, how big the file should be and how many different options you need. Well now you can use that hour to sit back and relax. We’ve done all this hard work for you and put together our awesome social media cheat sheet just for you!

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