Colour Archives - The Pink Group

Get colour coded – colour semiotics

Branding, Colour | No Comments

Colour semiotics? It’s a fancy phrase, but what does it actually mean? Well, we’re talking about how a colour can express coded information that evokes emotions in the person who has seen it. Something that can be used with great effect in design to project certain values and create brand loyalty.

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5 ways to use Pantone’s colour of the year

Colour, Guest Post, Tips | No Comments

Pantone’s colour of the year 2014 is Radiant Orchid. Fuchsia, purple and pink undertones work in ‘captivating harmony’ to create what Pantone describe as an ‘expressive and creative’ purple, which ‘blooms with confidence and magical warmth’.

Whilst my practical (ok cynical) brain winces at the thought of discussing fluffy nonsensical descriptions of colour, I have to agree that Radiant Orchid is a beaut. And looking through our product range I found 5 ingenious ways to use it in your home.

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