Exhibitor Smarts

April 08, 2015 | Branding, Design | No Comments

Exhibitor Smarts is the new brainchild of exhibitor guru, Jim Curry. It aims to help exhibition organisers improve their communication and service and in turn make exhibitions more efficient, profitable and the preferred exhibition within their individual industry sectors.

The concept behind the logo is based on an actual element from the periodic table: Einsteinium. Google it, it’s real! It’s a perfect visualisation for the notion of smart, innovative thinking.

The brief’s main objective was to really grab the industry’s attention by breaking from current design conventions seen in this sector. We achieved this by creating a website with a bold and contrasting colour scheme, and a composition that takes its cues from scientific instructional design.

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Final _website_device_mockup

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