Once you’ve decided to expand your business and have researched a potential new audience, re-designing your product can help you permeate a new market. Perhaps you have considered finding new clients or customers overseas, either in Europe or beyond.

The thought that you put into your product and marketing materials for your original audience needs to be replicated for a new market. It’s no good gently tweaking what you already have – you need to really think about the environment, culture and norms of your new audience and whether you can add value to your existing offer by giving it a brand new edge.

For example the fact your product is ‘Made in England’ may be something you wish to incorporate into your look or packing. You may also find your local business confederation or industry trade association organises trade missions which could allow you to travel to other countries and learn about the export trade.

Bugaboo approached us with a very challenging brief, they required a set of icons for their accessories range that needed to be understood across all of their markets. Following our research of the competition and existing iconography in the outerwear market, we started to develop the set, opting for a strong graphic style in line with their existing stroller icons. Through the refinement process and a required minimum size of 1cm x 1cm, we stripped each one down to its most basic form for increased legibility and impact.

Client Feedback:
“It was a pleasure working with The Pink Group on realising icons for the Bugaboo Accessories collection. They are refreshing and innovative in their work, have a very good price/quality balance, are quick and flexible, and most of all are very friendly and enthusiastic. Thank you for the great result!”
Fleur van Heemskerck van Beest, Global Brand Specialist, bugaboo international bv

Project links:
bugaboo.com

Nutritio were looking to update their existing website and specifically wanted it to be a platform for selling their products and services. It also needed to be accessible from mobile devices and include an integrated blog. We opted for a custom developed WordPress site because of its strong CMS functionality and integrative features, which included a fully functional e-commerce shopping cart. This allowed for one-off purchases and subscriptions that give access to a members area for recipes, monthly features, e-book downloads and an ‘ask the expert’ module.

Client feedback:
“The Pink Group recently redesigned my website www.nutritio.co.uk. I couldn’t be happier with the results. The whole process was simple from briefing to delivery. They helped me to work out an improved structure and navigation for my site which has made it far simpler to use. As part of my brief I asked them to design something that could work on web and mobile as increasingly my customers come to me via mobile searches. Victoria and her team are very talented and were always a pleasure to work with.”
Joanna Lyall, Owner, Nutritio

Project links:
nutritio.co.uk

Suzy Lamplugh Trust once again entrusted us with producing their annual review. As has been the case with past years we opted for big, bold, textured typography and illustrations to give the finished product a really hands-on and approachable feeling. The use of polaroid frames for the imagery and scattered post-it notes promote the charity’s achievements throughout 2010 in a casual and modest way.

Client feedback:
“Suzy Lamplugh Trust has been working with The Pink Group for 3-4 years. They are a really innovative design led organisation, who always deliver the right look and product for our vision. They are also friendly and flexible around a charity’s needs. It is a pleasure working with them.”
Amy, Fundraiser, Suzy Lamplugh Trust

Project links:
suzylamplugh.org

Following their exciting move into central London, Crystal Interactive tasked us with updating their stationery, a new case study template and producing several press adverts to coincide with the move. Since redesigning their website we have been working hard to bring everything inline with the new house style we have developed. For the business cards we opted for an ultra luxurious design, duplexing red and white board and foiling the bold introductory message from the website homepage. The press ads follow suit with a bold, engaging title, striking photography and the now familiar colour-coded services from the website.

Project links:
crystal-interactive.co.uk

The Enara Group asked us to design a website template for two of their subsidiary companies, The Care Agency and Beech Nursing. Due to the primary target market, ease of use was a key requirement in the project brief alongside a friendly and approachable feel. Text size functionality, clear navigation and relatable imagery helped to achieve these requirements. A custom employment registration form was built for each to allow potential nurses and carers to register for job vacancies and upload a CV.

Project links:
thecareagency.co.uk
beechnursing.com

There is nothing quite like the feel of the crisp sheets of the printer’s paper samples as they are shuffled in front of you like a blank deck of cards. The printer is discussing the weight of each blank sheet, whilst all you can do is nod politely as let’s face it, they all look the same. But choosing the right paper is worth serious consideration as the quality of that paper has a real impact on how stakeholders view your brand. If it is too thin, it appears disposable and looks cheap; too thick and your budget for packing, mailing and perhaps even storing suddenly goes into the red. Then there is the option of recycled paper, and paper complying with FSC guidelines about sustainability and stewardship of the world’s forests. A company would look pretty insincere if on one side they were promoting their environmentally-friendly credentials and on the other, the glaring omission of the little FSC tree.

Laura Thomson from Phenomenal Training came to Pink with a concept for a new business venture, downloadable training documents delivered to subscribers and singular customers as ‘Skill Pills’ by her alter-ego, The Skills Doctor.

Using the scope of the existing Phenomenal Training branding, we developed a tongue-in-cheek identity and applied it to a full e-commerce website that allows customers to subscribe to a monthly prescription or purchase one-off ‘Skill Pills’.

Client feedback:
“Working with Pink has been amazing! Once again they have provided the utmost expertise, creativity and dedication to quality. Clueless as I was about how to go about acheiving my vision, I really could not have set up www.theskillsdoctor.com without them. Pink’s innovative ideas balanced with attention to detail has enabled me to create an online business that is set to grow and grow. I never knew just quite how much capability WordPress had to generate a web-based income and I thoroughly recommend using Pink to help raise the bar in your business. And above all, it looks gorgeous!”
Laura Thomson aka The Skills Doctor

Project links:
theskillsdoctor.com

Crystal Interactive wanted to organise a wine tasting event as a fun way of introducing clients to their exciting new mobile technology. They asked us to devise a series of icons for their mobile web app alongside a logo and brand property to apply to the supporting Powerpoint presentation. At the event the participants were asked to taste various wines and then respond to questions about them using the web app, results were then charted in real time and displayed on screen in the Powerpoint template.

Project links:
crystal-interactive.co.uk

We are excited to finally have some shots of the Carolyn K beauty range on display. Demand for the entire range has been incredible with units flying off the shelves and second orders from distributors are already being placed.

Click here to view the full project.