When our good friend and digital anarchist, Parry Malm founder of Howling Mad Marketing asked us to help create a logo and brand identity for him, we jumped at the chance. He wanted something clean and modern but with a smidgen of edginess, a design with bite.
Using a bold, geometric interpretation of a wolf’s head as the main focus, we incorporated a stylish colour scheme to bring it to life. Coupled with a solid, angular typeface we think the logo packs a real punch.
The brand look and feel was then rolled out across print and web collateral.