A full rebrand and repositioning so ADDS could compete with market leaders.
A redesigned website to clearly convey who ADDS is and the services they offer.
An initial six-month project has led to us now providing ongoing support to ADDS.
The initial chat
Because of past negative experiences, ADDS had no confidence that an agency could deliver what they wanted. So our first step was reassuring ADDS that our passion for our work meant we always went the extra mile for our clients to achieve the results they wanted.
With this rather big sticking point overcome, ADDS went on to explain their current website was hard to read and navigate, and failed to communicate, like their marketing materials, who they are and what they offer.
This led to us exploring with ADDS what their unique selling points were. We identified the main one was their excellent customer service levels, as they provided an individually tailored service to all clients.
How we delighted
Archive storage is not the most sexy of industries, and it can be difficult for a company to stand out because most of them offer the same thing. But after looking more deeply into where ADDS sits in the market, we saw that there was a real opportunity to set them apart if we focused on their personal service.
This led to us creating a much warmer brand that identified ADDS as a company of people, not one big, cold organisation. Key to this was the use of unique illustrations – competitors use boring stock shots – and a conversational tone of voice.
All of this comes together exceptionally well in the new ADDS website, which is full of life and provides visitors with easy routes to anything they’re looking for. Who said archive storage had to be boring?
The facts and figures
What ADDS learnt
Not to tar all creative agencies with the same brush. There are some great agencies out there who will go above and beyond to involve clients in the creative process and deliver results that exceed their expectations.
What we learnt
That relationships with clients are, and always will be, as important as the creative work we produce. When we feel comfortable and they feel comfortable, the best results are achieved.
"Undoubtedly the new branding has contributed to our growth this year. Pink have completely transformed the way the company looks and have really set us apart from the competition."− Natasha Rawley, Director of ADDS