- Creative Direction
Bugaboo approached us with a very challenging brief. They required a set of icons for their accessories range that needed to be understood across all of their markets. Following our research of the competition and existing iconography in the outerwear market, we started to develop the set, opting for a strong graphic style in line with their existing stroller icons. Through the refinement process and a required minimum size of 1cm x 1cm, we stripped each one down to its most basic form for increased legibility and impact.
“It was a pleasure working with The Pink Group on realising icons for the Bugaboo Accessories collection. They are refreshing and innovative in their work, have a very good price/quality balance, are quick and flexible, and most of all are very friendly and enthusiastic. Thank you for the great result!”
Fleur van Heemskerck van Beest, Global Brand Specialist, Bugaboo International BV