- Creative Direction
Classic FM Guitar series
Classic FM asked us to create album artwork for Classic FM Guitar – The Ultimate Classical Guitar Album, featuring the world’s best known classical guitar tracks. They needed this product to have a fresh, contemporary and accessible feel with a powerful shelf presence that would attract new target audiences and not just seasoned classical music listeners. Released in Summer 2008, followed by Summer Guitar in 2009, both designs reflected the warm and sunny feeling evoked by the album tracks and became Classic FM’s first ever top 20 entry in the mainstream compilation charts.
Classic FM Ballet
In a dramatic move away from traditional Ballet albums, the two disc CD was aimed specifically at young girls between the ages of three and eight and featured bright pink graphics with sparkly foil blocking to evoke a magical, fairytale feel.
“Pink produced an excellent design concept at pitch stage, and these high standards continued through to the delivery of final artwork. Certainly this was a major factor in achieving album sales well above expectation. It was a real pleasure working with their team on the project.”
Product Manager, Global Radio