- Creative Direction
OpenBet is the world’s leading provider of betting and online gaming software. To raise their profile at a trade event and generate intrigue about their services, they called on Pink to produce an engaging brochure and press advert.
Already, the OpenBet brand has lots of colourful and interesting elements to it, but we felt that something additional was needed to bring their work to life. After putting our creative brains together, we developed a range of icons to show all the types of platforms and games OpenBet work on.
We then used these icons to create an “on button” for the advert and front cover of the brochure. As well as being a striking image, the button communicated the energy of the brand and company, encouraged readers to take action and displayed the wide range of platforms and games covered by OpenBet.